Rumors that Amazon is about to fight for space on the streaming audio segment are increasingly strong. According to a recently published by matter The Wall Street Journal , the company already has ongoing negotiations with major players in the music industry, among them, Universal, Sony and Warner Music.
The newspaper also gave details of how you can run the service. The traditional monthly subscription model is not necessarily discarded, but it is quite likely that the company can choose to direct new subscribers to Amazon Prime , which currently offers streaming video and other benefits at a cost of $ 79 per year.
Does not end there. Amazon may also be considering limiting access to the library, so that the user can listen to songs or albums only for a certain number of times. The reason? Stimulate the acquisition of tracks via download option that Amazon offers for a long time.
it may seem like a "mercenary" attitude, but it's possible that Amazon is based on the theories -one advocated by the folks at Napster , you see - that point that most users use streaming service to discover new artists or songs.
In other words, these positions suggest that the consumer is more likely to purchase music after discovering them for streaming. If this view is correct, then Amazon has a relevance to get more competitive agreements with record labels and distributors, which is important for a moment, questioning the viability of broadcast audio template argument.
An information published in this week's magazine Billboard confirms this strategy: in its latest proposal, Amazon would have offered a settlement of $ 30 million to record, with $ 25 million for the biggest names and the rest to independent labels. These values would be renewable and paid regardless of the amount of times the songs available are accessed.
Sought, Amazon did not weave any comment on the matter, which serves to give even more strength to the rumors.
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